In Objective Based Selling, these capital equipment industry leaders share their methods and tools to Sell More at Higher Gross Margins You will learn how to:

• Use open-ended questions to get the customer to tell you how to sell to them (over 100 specific questions provided)
• Create customer focused proposals – instead of quotes Conduct ‘scrum’ meetings with multiple decision influencers
• Build and maintain personal, professional relationships that help sell And much more!