“Ask an open ended question then carefully listen to the customer,
as they will tell you how to sell to them!”
Sheldon Christopher-England, Objective Based Selling (Global)
OBJECTIVE BASED SELLING:
VOTED THE NO1 SALES PROCESS TRAINING MODEL
FOR MATERIALS HANDLING EQUIPMENT COMPANIES WORLDWIDE
(MEHEDA) Materials Handling and Equipment Distributors Association.
OBS BOOK available now!
Learn how to sell more materials handling/capital equipment by focussing on the customer instead of the stuff!
Sheldon Christopher-England, Objective Based Selling (Global)
“Materials Handling Equipment (MHE) are sold business to business by individual salespeople. Objective Based Selling (OBS) properly executed can be used to effectively sell the entire range of Materials Handling Equipment, at increased gross margins.”
Sheldon Christopher-England, Objective Based Selling (Global)
FREE OBS ARTICLES
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